Program
What are the principles of sports management and how do sporting organisations succeed? Next Gen course workshops meet daily, offering insider access to the fast-paced sports industry. Learn how sports brands are built, organizations attract sponsors, fan experiences are enhanced, and major events are managed. We investigate sports principles from youth to professional levels through hands-on learning and discussion, with coursework combining individual and group projects. The curriculum emphasizes management, marketing, ethics, athletics at all levels, sponsorship, communications, broadcasting, and career strategies.
The program is taught by accomplished faculty who are leaders in sports management, selected for their expertise and ability to engage students. Beyond core instruction, the course features special visits from experts across various sports specialties.
What
You’ll
Learn
Practical Experiences
Sample itinerary
NBA Offices
A private visit to the NBA HQ in New York City and insight into their global strategy to expand the game of basketball both on and off the court
Madison Square Garden
An inside look at the workings of the world’s most famous arena and how events are planned.
Yankee Stadium
A private tour of the legendary stadium and visit with the Yankees commercial department
MetLife Stadium
A behind the scenes tour of the home of the New York Giants and Jets as well as training facilities
NFL Offices
Spend the afternoon at the world headquarters of the NFL and see how America’s most popular sport continues to expand internationally.
Yankees Game/ Mets
See a NY Yankees game and watch the Bronx Bombers in person
NYCFC/Red Bulls
Attend an NYCFC soccer game and see how the sport of soccer has grown in the US with the success of the MLS
Sportico Sports
Business Program
Young Leaders in Sports
June/July
2025
Week 1: June 29th to July 5h , Week 2 : July 6 – 12, 2025
|
Sunday
29
June
|
Monday
30
June
|
Tuesday
1
July
|
Wednesday
2
July
|
Thursday
3
July
|
Friday
4
July
|
Saturday
5
July
|
Sunday
6
July
|
Monday
7
July
|
Tuesday
8
July
|
Wednesday
9
July
|
Thursday
10
July
|
Friday
11
July
|
Saturday
12
July
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9AM-5PM: Arrival Day – JFK Airport, campus | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | Beach Day – Point Pleasant | Rafting Day Trip | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | 8AM Breakfast at Columbia Dining Hall | Goodbye Columbia |
| 6PM Welcome & Group Dinner | AM: 9:45 to 12:30 Meet at Sportico Studio |
AM: 10:00 to 12:30 Meet at Sportico Studio |
AM: 10:00 to 12:30 | AM: 10:00 to 12:30 | 11:00 am Morning | Breakfast – Flex $ | Breakfast – Flex $ | AM: 10:00 to 12:30 | AM: 10:00 to 12:30 | AM: 10:00 to 12:30 | AM: 10:00 to 12:30 | AM: 10:00 to 12:30 | Departure Day |
| 7:30PM Walking tour of Columbia University, introduction to the area | UNIT 1 Foundations of Sports Management What is Sportico? |
UNIT 1 Foundations of Sports Management II Presentation of assignment 1 |
UNIT 2 Amateur & Pro Sports Industries |
UNIT 2 Amateur & Pro Sports Industries |
UNIT 3 Facilities Management |
Pick up @ Col.:10a | Pick up @ Col.:10a | UNIT 3 Consumer Behavior Presentation of assignment 2 |
UNIT 4 Sales & Sponsorship |
UNIT 4 Communication & Broadcasting |
UNIT 5 Career Preparation 1 |
UNIT 5 Career Preparation 2 Final Presentations |
|
| 9:00PM Ice breakers/Social | 1PM Lunch | 1PM Lunch | 1PM Lunch | 1PM Lunch | 1PM Lunch | Lunch – SF Cash | Box Lunch? | Sportico Guest Speaker | Sportico Guest Speaker | Sportico Guest Speaker | Sportico Guest Speaker- Careers in Sports | ||
| 11PM Check-In | PM: 2:30 | PM: 2:30 to 5:30 | PM: 2:30 to 5:30 | PM: 1:30 to 3:00 | PM: 2:30 to 5:30 | Pick up at beach:7p | 4PM return to Columbia | 1PM Lunch | 1PM Lunchp | 1PM Lunch | 1PM Lunch | 1PM Lunch | |
| Free Day in NYC Met High Line SoHo |
Visit NFL HQ | Visit to NBA HQ | Visit Yankee Stadium | Visit to MSG Operations Event Planning | Dinner – student $ | Dinner – student $ | PM: 2:00 to 5:30 Visit to City Football Group FC Barcelona |
PM: 2:30 to 5:30 Visit to MetLife Stadium Jets HQ Florham park |
PM: 2:00-5:30: Visit to TelevisaUnivision NBC Universal ESPN |
PM: 2:30 to 5:30 Tour Street Art, VCB to organize with Lizy |
PM: 2:30 to 5:30 Free time in NYC |
||
| 6PM Dinner | 6PM Dinner in Meatpacking District | 6PM Dinner in Midtown | 6PM Dinner out | 6PM Dinner LES | 11PM Check-In | Free time | 6PM Dinner out | 6PM Dinner in Chelsea | 6PM Dinner in Queens | 6PM Dinner out | 6PM Final Dinner | ||
| 8PM Activities/Free Time | 8PM Activities/Free Time | 8PM Activities/Free Time | 8PM Activities/Free Time | Yankees Game | 11PM Check-In | 8PM Activities/Free Time | 8PM Activities/Free Time | Mets Game | 8PM Activities/Free Time | ||||
| 11PM Check In | 11PM Check In | 11PM Check In | 11PM Check In | 11PM Check In | 11PM Check In | 11PM Check In | 11PM Check In | 11PM Check In |
Schedule subject to change based on availability.
Facilities & Accommodation
Sportico HQ
Daily workshops place an emphasis on participation and engagement. All morning workshops take place in the magnificent Sportico corporate offices at 475 Fifth Avenue opposite the New York Public Library in the heart of Manhattan. Students have exclusive access to the state-of-the-art Sportico Studio space each morning. You are literally in the center of all the action.
Accommodations
NextGen students stay at Columbia University in fully air-conditioned bedrooms in shared doubles on a single-gender hallway with bathrooms just down the hall. Housing is within easy walking distance of dining. We will use student responses to the housing questionnaire to pair roommates and group students in gender specific residence groups. Senior Staff will also live in residence and are available to help with any issues 24/7.
Meals
Next Gen students enjoy 2 meals a day throughout the program. While at Columbia, meals will be at Ferris Booth Commons where food stations offer varied options, including vegetarian fare, deli bar, salad stations, pizza, and more. Columbia dining is able to accommodate most dietary restrictions and preferences. Meals will be provided off-site during excursions.
Safety & Supervision
The safety, security and overall well-being of our students is paramount. We implement the following measures to ensure our students are well cared for and safe at all times.
Full Supervision
New York City
Your
Summer
Home
When not in class, students enjoy a full and varied schedule of extracurricular activities to choose from as well as free-time to explore in groups. All visits, excursions and activities are included in the program fee, so students are never at a loss for something to do.
The city of New York provides a vibrant background for exploration and discovery, and every weekend, we take full advantage of all that it has to offer. Immerse yourself in the local culture as you explore the city, visit historic landmarks, and indulge in every cuisine imaginable. New York sightseeing will be customized to include additional options based on student interest and current events in the city.